The Bay HC is Sandgate's premier Health Club located on the Pristine Foreshore and forms part of a multi-million dollar expansion of the popular Sandgate Aquatic Centre, Australian Crawl.

We were engaged by Bravo Zulu web developers, SEO and App specialists to create the brand approach, brand identity and pre-launch marketing collateral.  

A founding members marketing campaign was launched whilst the building was under construction starting with the brand development, digital assets, landing page and social media advertising. We smashed our targets by 300% within 4 months of launching the campaign... before the official opening.

Brand Approach - It's unique position right on the shoreline is one of many drawcards and played an important role in the brand development. We wanted to create a place where people can hang out – where The Bay HC becomes your local... "I'll see you at the HC". 

The structure of the logo required clean lines for a modern appeal and circular bars denote movement of the body. The various blues reflect the ocean but also complements the Aquatic Centre.  Which helps connect you to the brand when engaged away from the location. 
Speak to one of our team members on 0402 422 753 for more information or Contact Us


Who Did What:
Design and Branding by
Design Governess
Website Build by
Bravo Zulu